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for distribution specifically or any other broader areas as well?

@Tej just for distributing the press release.

one of the SEO agencies we interviewed last year mentioned this https://www.prunderground.com/howitworks/ when talking about backlinking/pr linking. so you might want to check it out

EINPresswire is good, competitive pricing.

@Prasanna katre any reccos here?

We use https://www.prnewswire.com/, quite happy with it