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Jayant, I think your distribution channels will get determined by the industry/customer behaviour. If I tell you write articles for adweek.com, it may not make any sense if your customers don't lurk around there. I've seen that the best answer to this question only your customers can give you as in what sites they hang out on, which groups do they participate in, which newsletters do they subscribe and so on. Sorry for a generic answer but I truly believe that is the best approach. To add to that you can look for such target websites using a tool like sparktoro.com, which allows you to discover websites where people of certain interests hang out. You can also use google display planner to identify placements with certain interests. Then just reach out to them, find a mutual fit, write for them, analyse results. Rinse and repeat.

Thanks a lot for the elaborate response Aniruddh. This definitely gives me a starting point. Appreciated.

+1 @Aniruddh Jain. The nature and distribution of your content doesn’t depend on which industry you’re in but which industry you serve. So we will be better equipped to answer if we know which industry your clients are in. But best advice would be to ask your clients. They’d be the best people to tell you. think of your best client. Where are they the most active? What do they do when they’re not working? Which blogs do they read? Which newsletters/influencers do they religiously follow? You’ll get your answer when you answer such questions

@Ria - Agree! Easiest and fastest method to find distribution opportunities.

1. Find the backlink of competitor article 2. Do facebook and linkedin paid post boost 3. Submitting article in relevant subreddits