This message was deleted.

🤩 This is spot on in a way that for B2B, PLG takes the purchase decision away from ‘decision makers’ and puts it back into actual ‘users’ and hence cutting out the ‘selling’ involved. True PLG is enabled at a product architecture level. So, all companies that do good PLGs are ‘user-centric’ — meaning their architecture allows ‘users’ to be part of different spaces. (example: I can be part of different Notion accounts as a user. And also have a paid space for my personal use independently). And note that, almost always, PLG products are billed per seat — as the value is delivered to each user of the product. In the B2B SaaS world, PLG is still mostly confused with bottom-up (aka Self-serve), freemium, referrals programs, etc. But these are pre-cursors of a PLG product. Not PLG itself. For example: With Freemium the value is delivered before the actual ‘sale’! Well, even free trial does the same thing but with a deadline attached - this doesn’t make a product PLG. The onus of PLG is more on the ‘product’ camp than demand-gen or any other marketing functions. PLG is a fad 🙂 It doesn’t need to apply to all SaaS. One way to see if it applies to your SaaS is to see if value derived is for the business itself (ex: bottom line) or business professionals (ex: productivity). If it’s later, then you can PLG the shit of that product. But ALL pre-cursors (above) applies to all SaaS irrespective! Lastly, all SaaS companies that have ever contacted me saying we want to do PLG only in essence wanted to do ‘bottom-up’ (with an objective where users can sign up and purchase without talking to a sales person).

@sv410_ mechanical keyboard typing

…with all it’s THOCC ()