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My current fave tools for SEO/content are: search console, screaming frog, semrush and buzzsumo. You could also look at online PR groups like media movements, HARO, etc for link building.

thanks @theanand • do you suggest having an in house seo expert • or suggest outsource to seo agency + analytics tool?

I have not had a good experience with a SEO agency yet, so am biased against them. Smart in-house folks are worth it with their long term view and context around the product, market and content opportunities.

An in-house seo expert will be a better option. They can help with long term strategy, website content, and become the POC for writing agency. Outsourcing is great but only if your POC from the team has enough bandwidth to constantly engage with the agency. SEO tools: Ahrefs is good.

Seo optimization: clearscope

Hey, If you want writers, I can share the agency name. For SEO tool: I am liking Ahrefs, it is pretty much same as Semrush, just cheaper. extensions like keywords everywhere is useful but for overall strategy, you must use Ahrefs or something similar which has multiple options