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+1

We at Grux have not been for 5-10 years, but surely we have documented our Brand Vision and Story, right from day 1

The average tenure of a CMO is 34 months. I can't think of any brand that will have this documented and executed as it is supposed to be. The direction always changes with change in leadership. Also, without the short term, there is no long term.

I understand what you are trying to say.