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Hi @Shrikant Damani - Why are there so many specific UTM Params in the link. If you really are looking at a distribution campaign - please #C0318NH5G3C is the place

utm_source=slacks11&utm_medium=comm&utm_campaign=content_dist Hmmmmmm

And it's s11s not s11 - the utm_source is wrong

Apologies! Have taken the link down. I was just greedy/curious to see what kind of impressions you usually get within the group. Also, as I've embarrassingly outed myself, I genuinely need this question answered. So any help on it will be appreciated! @Sid

Appreciate the honesty @Shrikant Damani I haven't seen well-asked genuine queries go unnoticed here. Hope the community helps you out here as well.

Absolutely no problem. We just take it to another level when we notice something off 🙈 Distribution is still a grey topic (not because of knowledge but because of how much is generic and cannot be applied directly) My opinion on distribution 1. Distribution is different for different parts of the funnel. Attract, Engage, Convert and Retain will have different channels of distribution and different metrics 2. Taking Attract as an example (and you will see why this is a generic advice and why distribution is still a challenge!). You would look at in terms of Organic and Paid. Organic - Social Channels, First Party Database Email, Senior Leadership individual social channels, Forums, Communities. Paid - Partnerships , Affiliate, Social 3. Now each channel will have a metric that you will want to pick up and showcase as your distribution impact metric.

Thanks for the reply, guys :) Also, an answer can only be as good as the question. My question also was rather generic. But you have kind of helped me validate the direction I was taking because I am working on 'Attract' as the part of the funnel. Will be spending some time on fine-tuning my research around the same and will pick your brains for specific things (without a horribly done UTM link, of course!) Have a great weekend! :D