This message was deleted.
# content-marketing
s
This message was deleted.
s
What has personally worked for me is scheduling a 15-minute call or writing an email with a questionnaire to the SME. You can have a follow-up call or email, in case you need more clarity after the first discussion.
d
Thanks a lot @Sooraj, this helps 🙂
a
+1 to getting on a call and recording it. Pop the recording into Otter for a transcript and edit away. This has worked really well for me because of a few reasons: 1. What I've realised is that while these people are SMEs in their fields, they might not always be able to translate that expertise to a written format. 2. The unfortunate truth is that they look at filling a questionnaire / docs as a chore. But when they get into a conversation with you, they are more willing to share their knowledge. 3. Close ended questions restrict the SMEs to just the questions mentioned. When you get on a call, you get the opportunity to dig deeper into certain topics and have follow on questions if needed.
🙌 2
👑 1
Here's also a great resource by Dr.Fio on interviewing SMEs : https://contentfolks.substack.com/p/expert-interviews
💯 3
d
Thanks for the detailed response, Akshaya. This is really helpful
🙌 2