Using a mix of ABM + Google Ads for an US client worked really well for us. Following were the results: 1. Higher Engagement: 40% increase in engagement rates. 2. Quality Leads: 60% increase in qualified leads. 3. Revenue Growth: 25% increase in annual revenue. 4. Stronger Relationships: Built long-term partnerships with key accounts. Read the post here

Sorry for my poor comprehension, but I am not able to figure out the role of google ads here. Can you please help me understand? Is it retargeting Display ads?

Google ads to re market using demand gen ads, target competitor keywords and RLSA.