Hi all, I am building out demand gen for a fintech player but in Thailand most of our icp is not really that engaged on LinkedIn+ limitations on ads being run in local language. I am thinking of creating maybe an audience based campaign (scraping emails or via a tool like 6sense) and pushing it to Google and Facebook. Has anyone had tried something like this? Experiences and insights would be really great.

Match rates on Google could be low(even they don’t appear so while uploading) while uploading audiences…meta could be better, LinkedIn is the best

Any chance you used a tool like 6sense for top of the funnel/Awareness campaigns?

Meta could be a great option. With custom audiences make sure you are keeping a track of the ad frequency. New creatives and experiments would be most important. We have used apollo to create audiences and generally on meta you get a decent match rate..