Hello everyone, While working with founders on their B2B GTM, I have been hearing quite a lot of confusion around working with b2b creators and thought leaders, which have been looked as one of the important vertical in partnerships. To clear the confusion around this, I thought of writing a detailed post.. https://www.linkedin.com/posts/ayush-poddar-62b7b35b_leveraging-partners-to-foster-trust-on-social-activity-7175800524120715264-kXBZ