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# demand-generation
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p
This is going to be the case for most of the database and prospecting tools. You need to try multiple tools + Sales Nav for this. Apollo is maybe, just maybe 2% better than others. Then there's geo-wise accuracy. Apollo for NorthAM, EU. Rocketreach, Easyleadz for India.
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p
Definitely, go for a collection of tools as Parth mentioned. Could be Apollo, Lusha, ZoomInfo, etc. Paid plan on 1 (maybe your favorite one) and free plans on the rest has worked me ( I work at an early stage startup) For the lack of profiles on Apollo, a combination of profiles in personas you create could work. In my experience, different people at different stages of a company are responsible for similar kind of work/could be a decision maker who buys from you.
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s
Very useful insights @Parth Shrivastava @Praveen Mishra - thank you!
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