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# demand-generations
Slackbot
03/04/2024, 12:39 PMThis message was deleted.
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Melvin
03/05/2024, 12:36 PM@samyak any tips here?
Any experience setting up Enhanced Conversion for Web and Enhanced Conversion for Leads on Google Ads?
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Vishnu
03/07/2024, 6:48 AMIf youre using CRM like Hubspot its very easy to set this up. @Melvin
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Melvin
03/07/2024, 6:49 AMUsing Zoho CRM
Melvin
03/07/2024, 6:50 AMHave you seen any improvement post implementation, Vishnu?
Melvin
03/07/2024, 6:50 AMImprovement as in - # of leads (increase in leads with lower CPA / Better Quality)
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Vishnu
03/07/2024, 6:52 AMEnhanced conversion is mostly for Google’s compliance with data. It is not something focussed towards improving the number of leads and stuff. If you mean, sending in offline conversions is mandatory? It is important as it helps to improve the quality of leads you want to receive and definitely contributes to volume as well.