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Yes

Let me be just be bold and say no you will not just to see who challenges me 😆

Yes that's my doubt too. Will this activity of providing both online conversions (form fills) + offline conversions (sales) help the campaigns. It seems it depends on manual activity as well.

Assuming this is the sequence 1. Visit 2. Form submit@ 3. Meeting booked (discovery) 4. Meeting booked (product demo) 5. SQL stage 1 6. SQL stage 2 7. Deal won/lost 1 and 2 happens mostly online rest 3 can sometimes be online/offline 4-7 happens mostly offline in sales led You will be able to track conversions (4-7) using the enhanced conversion. Hence giving you the ability to determine the cost per action on these as well. In theory ad platform can then target who are likely to perform these actions as well. But the catch is that the more downstream you go, the number of conversion also goes down and ad platform will take longer to learn.

Plus, you'll need to feed the data (3-7 = Phone Nos + Emails (Hashed)) to Google at regular intervals which is a manual task

Not necessarily manual but there is an additional recurring cost attached to it.

Is there a way to automate it? https://s11s.slack.com/archives/C02UPC0JKAQ/p1709704760878219?thread_ts=1709642626.160119&cid=C02UPC0JKAQ

You will needs server side tracking to automate that

Any documentation for that, Niranjan - https://s11s.slack.com/archives/C02UPC0JKAQ/p1709705038113579?thread_ts=1709642626.160119&cid=C02UPC0JKAQ

Hey @Melvin , usually platforms called Custom MatchUploaders(CMUs) help you to do automatic audience uploads on Google… Here is a whole list of such partners- https://support.google.com/google-ads/answer/7361372?hl=en