This message was deleted.

CPM is not a function of list size. It is a function of supply-demand. When you select demographic filters, you keep your targeting flexible, Linkedin can decide who to show the ads but when you tell them very specfically which accounts and which contacts, the flexibility is gone and hence the price goes up. Now in such a scenario the best way to reduce CPMs is to expand the available inventory for the selected audience. You can simply do that by increasing the ad formats available. Just add all possible ad formats and let the campaign run on target CPM to ensure you can exhaust your budget yet keep a check on your CPM. Hope that helps.

Hmm, basically try out different formats like Text, Spotlight, Video etc to lower your entire CPM on a Campaign Group level? - Deploy more campaigns Am I right, Aniruddh? We make sure we reach the set of accounts (At least

one of the let's say five Ad formats

must reach the account. This is my understanding. I totally get your point when you say,

You can simply do that by increasing the ad formats available

Wanted to confirm if my understanding is right.

Yes

@Melvin I would say focus more on creating very interactive and eye catchy campaigns, both in terms of design and copywriting. The problem with Text and Spotlight ads is, these two ad formats are kind of 'forgotten' by LinkedIn itself and not much development is put here in terms of taking it better. I have tried the approach of diversifying the formats, but it doesn't make much inpact