“Sonatype spearheaded the DevOps market's growth by launching a global-scale conference and community, initially attracting 13,000 participants in 2016. Their approach focused on pure education without vendor pitches, expanding to a 24-hour format to cater to global audiences, resulting in a community surge to over 40,000 members.” - Derek E. Weeks One of the interesting anecdotes from my latest discussion on “Leveraging Communities for Lead Generation” with Derek E. Weeks, Former Chief Marketing Officer for The Linux Foundation, VP Marketing for Sonatype, and Marketing Leader at Global 360 and Systar. Also, Co-founder of All Day DevOps, a global community of over 100,000 DevOps Professionals… Checkout the link for important takeaways and the entire discussion with Derek,.. https://startupgtm.substack.com/p/leveraging-communities-for-lead-generation We discussed on various topics including: - ROI of community initiatives for lead generation - How to attribute community activities? - Balancing automation and manual analysis for identifying triggers - Role of CMOs and CEOs - Building vs Leveraging existing communities