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Most of the inventory is news websites, if you have the kind of ICP who hang out on news websites then you can plan on running something. Just one way you could use it is by bringing Top-of-funnel traffic from here (the segments are unique in some cases) and then eventually converting them on some other platform like Google. or Linkedin via retargeting. Note: My experiments are very limited, look forward to learning here how it turned out for others.

Taboola lead generation campaigns work well if your registration flow is simple. Also getting access to ad-slots in those news channels at a lower cost is an added advantage. If your site gets good amount of traffic, leverage these channels for remarketing and increased awareness at a significant lower CPMs anything between Rs 10/- to Rs 20/- effective CPM.