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What’s it for your product?

Varies across industries but >5% is considered good.

For us, it's been decreasing MoM and it's definitely not above 5%. I wanted to see what industry benchmarks are like. @Deb Mukherjee what would you say the average is, based on your experience? 4%? 3.5%?

3 is average from what I've gathered after speaking to other folks.

You will find very generic answers out in the wild. As deb said, start with a target of 5pc and do a traffic analysis/survey to find why visitors are dropping off

You wrote taklif @Niranjan Bala LOL

If it's form page to booked - 5pc is quite low I would think

I'm talking demo form page visits to booked ratio

@Surbhi Saraf just FYI: I thought you were asking conversion from general site visitors to demo booked. For that, 5% or more is decent. If it's ONLY from demo page to demo booked, it would be way higher as Niranjan mentioned.

Okay, how much should it be then?

I haven't seen benchmarks for that but probably over 8% maybe? However, I'd not calculate the conversion rate like that. True conversion rate would be total site traffic for a given time divided by the number of demos booked (if that's your metric).

No, I am very focused on demo page views -> demos booked right now. I'll also look at overall conversion rates for sure but I want to understand how our demo page is performing ATM.

Right, I never focused on one page as long as we hit our pipeline goals. Sorry, I'm not of much help here.

@Surbhi Saraf one consideration you might want to take into account is what are the keywords/ paths that are coming from. BOF/ Brand kws will have higher conversion rates while if most traffic comes in from TOF/MOF keywords, it might be okay to have CVR less than 5%.

@Surbhi Saraf here's my experience when it is Demo page > Demo booked • New user > Demo booked = 35 to 50% • Sessions > Demo booked = 30% Obviously it matters on far too many things, but on general I would start out by targeting 30%