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happy to help debug this!

Can I please hop on this call as well! I’m struggling with the same issue. Cake 🍰 on me :)

What is the ICP you sell to @Anukriti Singh? If folks do not log in into Linkedin from ICP, the reach is limited. Alternatively you can use a tool like Metadata to reach these audiences on other platforms too.

@Shubham thanks this helps, the ICP does use LinkedIn very actively.

Thank you! Really appreciate it

Happy to help.

@Anukriti Singh Along with the custom audiences, what native targeting filters are you using? Have you enable audience expansion, are you on LinkedIn Audience Network?

@samyak haven’t enabled audience expansion, not on LinkedIn Audience Network

In that case @Anukriti Singh it could be a couple of things: 1.Audience targeting in native filters does not match with your persona in the custom company/contact list 2. Your campaign objective does not align with your bids, checking at your CPMs and CTRs for Single Image Ads might be a good starting point. Super high CPMs or very low CTRs could be indicating that your bids are lower than they should be…considering that your creatives’ messaging is good, Similarly one could look at this differently for each campaign objective

Hey Can you expand a bit about "not reaching the audience"? For example - If you rub campaign with lead gen objective, and opted for a cost cap bidding strategy, where you have set a daily campaign limit that might be below the cost cap bidding, then the reach will be limited. Try to work around the bidding as well and see if it improves. Also the audience size matters - A minimum of 1000 should work easily. Whats the audience size in this case ?

Hey Aukriti so LinkedIn ads does a lot of spillover to consume the budget if the audience is small. If your audience is <10K, don’t have a lot of budget. LinkedIn tries to optimize consuming whole budget over anything else.