Folks! I recently tried an ICP playbook creation process in my org. Post trying, my ABM campaign messaging, website position revamping, and even outbound workflows has become super simplified like dragging & dropping elements from canva. I've broken the process down into simple steps. Check it out here - https://www.linkedin.com/posts/arunprakashbalaji_b2bsaas-icp-idealcustomerprofile-activity-7128344936931852288-YyUW