In the ever-challenging landscape of business, 2023 was a year that tested our ability to accomplish more with less. While we aim to remain optimistic, some truths are undeniably tough to digest – for all of us. And here is the hardest one - only 16% of buyers you nurture through marketing are prioritized by your sales teams. It's a challenge we must address, and in this journey, a solution awaits. It’s time to leverage the power of the convergence of demand generation and ABM - aka smart marketing focused on buyer groups to achieve your 2024 revenue goals. Want to learn more? Here is a report that covers everything you need to know about 2024 trends, and budget expectations, and how to prepare for this convergence. https://bamboobox.ai/convergence-abm-demand-generation-report