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@Vishal Pandurangan you did something interesting I vaguely recollect

Yes. Works really well in the case where sales is trying to crack the 1st ever meeting in the account and this acts as an air cover. I've had multiple cases where employees from target accounts have told me that almost everyone from their buyer committee had seen our ad and hence the recall helped in cracking that first meeting. Especially while entering newer markets where you have nil brand equity.

Hey Rishab, did those account visit your website before your campaign?

i haven't done it but here's how I imagine it to work. • identify account names of all visitors who landed from a certain utm campaign (say linkedin), using a reverse IP lookup tool • build a list of these accounts and push this to linkedin • build an audience inside linkedin with this account list and layer it with the desired persona and geo • run ads on the above audience

Is it possible to show different companies different ads this way? As far as I understand, to do this today, we need to do what @Aniruddh Jain said, but also - 1. Create different campaigns with the ads for each company 2. Select enough people in that company so the audience count is > 300 This is hard because - 1. Setting up different campaigns for as many companies as needed is manual 2. Selecting more than 300 people per company might be way beyond the required persona Is my understanding right?

yeah absolutely right. account based marketing does not necessarily mean personalized creative at a 1:1 level. it can also very well be at the level of industry or persona. it is good enough. many times there isnt much you can personalize at an account level, just very shallow personalization like the account name, which people easily see through and ignore. like you dont get impressed any more if you see "hi vignesh" in cold emails.

Did not do this extensively but from my limited previous experience of doing LinkedIn ads, the easier way to hit 300 threshold is through Video ads. This can be the first cold exposure touchpoint for target account and your company which can then be followed with a blog to website or ungated asset. @Prasad Lingawar - are you trying to come up with ad message which is highly customized for your prospects' and their industry? If so, only care that needs to be taken is audience size of 300, very rightly pointed by @Vignesh (e6data) If the retargeting is a broad content catering to different account groups, you should be good.

I am exactly trying do what Aniruddh said, only caveat is how to automate this so that I don’t have to upload the company list every x week. I found two solutions - one is to use ABM tools like 6sense or Metadata. They have an integration with LinkedIn ads. Other way is push reverse IP lookup data to Hubspot and then Hubspot to LinkedIn ads. I am still figuring out, if I find the solution, I will post it here.

I believe Aniruddh's suggestion is the only way to approach this, Prasad. Bit of manual effort here & there, but definitely worth it.

@Prasad Linkedin provides a marketing API that you can use to automate this. Apart from it you can use Clearbit API and BigQuery to pretty much automate the entire cycle.

One "api" reference in a sentence is enough for most marketers to give up the idea, here you have two and then big query 😁

Engineer turned marketer 😬

Engineer remained Engineer start crying on the face of LinkedIn Marketing APIs 😄 please keep us/me posted how you are moving ahead

Other way is push reverse IP lookup data to Hubspot and then Hubspot to LinkedIn ads. I am still figuring out, if I find the solution, I will post it here.

Trying this out

Use Influ2?

Hi @Prasad Lingawar do share your experience

Found a way with Factors.ai and Zapier. I am trying this out. Solution was given by @Srikrishna Factors.ai

Make.com is more flexible.