Hey everyone, I wanted to share the recent edition of our newsletter that talks about the Inverted Content Funnel, a fresh perspective on content marketing. Instead of the traditional funnel, this approach emphasizes depth before breadth, aiming to deeply engage with an audience that's ready to purchase. Key Questions Explored: • Why might the traditional funnel fall short in certain business scenarios? • How can we prioritize customer relationships in our marketing efforts? • What's the advantage of starting with niche topics? • Can bootstrapped startups truly maximize their content marketing ROI with this approach? • How does the Inverted Funnel contribute to higher customer retention and sustainable growth? Intrigued by these questions? Dive into the details and discover answers that could reshape your content strategy. Read the full article here: https://candidcontent.substack.com/p/flip-the-funnel-lets-talk-about-inverted