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I think that's a more strategic decision than a platform driven one(meaning it depends on your overall campaign structure...would like to have more inspiration too if there are some interesting insights Any thoughts @Rishabh Rastogi @Melvin @Nitin Balodi

I haven't experimented a lot with CTAs on organic LinkedIn posts. However, I've observed that the posts in which the subject matter gave a feeling of novelty, got better engagement overall. More people were willing to click on the CTAs cause they were curious. On standard posts where the subject matter is a bit known or already discussed, it depends on how we are presenting and packaging the arguments. Regarding my own behavior, I've seen myself expanding posts whenever I got a feeling that something deep might be discussed here or when something felt unknown to me. I hardly clicked on links/follow the CTAs if the subject matter of the post or the offer wasn't inviting. Maybe I'm not the right person to discuss CTAs 😛 PS: Have not been running LInkedIn ads

What's (i) your acquisition stage - tofu/mofu/bofu (ii) ad format (iii) creative theme @Ketan Pandit . Thanks for the tag @samyak

1. Learn How 2. Know How 3. Read (Report, Customer Story, Case Study, PoV) 4. Download Report (Report, Customer Story, Case Study, PoV) 5. Schedule a Demo (Better CTR than Request a Demo)