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I used to publish on Medium for our company blog 3-4 years back but in the last 2 years cant recall a publication that I still follow there, other than individual writers. I think there is no clear uptick or advantage to be leveraged for distribution - other than a pleasent mobile/web reading experience. Platforms like Substack etc are trending with niche industries/topics.

Medium will be useful if your ICPs are there on that platform. Else it won’t be much useful other than content distribution effort. btw, Medium is nofollow tool, so you cant expect a backlink. Try to use canonical tag for your posts.