B2B is challenging because you aren't just marketing your product to a single person. Shared few lessons and a ready-to-use template for ICP and Persona creation especially for Enterprise Sales Products in my recent LinkedIn post over here : https://www.linkedin.com/posts/shashankgupta2023_b2bmarketing-strategy-sales-activity[…]946714845185-Zvrk Sharing a SS in case you'd like to read here. Let me know your thoughts as well