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I would say 10% is a decent benchmark for disqualification.

Around 12-15% tops. Anything significantly more than that and you have a problem

Agree with Shrey and Rishabh^ 10-12% is a decent upper threshold

What industry do you operate in @Radhika Rastogi?

Depends on what you define as leads/industry/region. If it Is Mql then 10% disqualification okay in regions like India, sea, mea. 10% is higher in Us. For self serve products this can be more if you don’t have product led qualifiers.