Enterprise marketing is tougher, with expanding buying journeys and decreasing conversions. It's just harder to create buying intent... Hence, it becomes critical to have the right elements in your marketing plan. To make your marketing motion stand out, you would need: 1. 💵 Identify low-hanging fruits 2. 🎯 Create product positioning that stands out for the above 3. 📈 Run personalized ABM campaigns that trigger and optimize buying inside these target orgs. Minor details in the doc attached👇