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Would like tog get more context on a call... @Niranjan Bala can help too

Do you have a cookie consent system in place that is blocking the Pixel?

happy to get on a call 🙂

clicks on "see more" to read the post and engagements(likes, reposts etc) are also counted as clicks on Linkedin, these can be your discrepancies.

Hey @Vikrant R Rao Track landing page view as conversions on LinkedIn campaign manager. Track them as website clicks and try comparing it with GA data. LinkedIn attributes any clicking behaviour on the ad as website clicks.

I echo what Manish and Vishnu said. I had similar troubles with both GA and Adobe.. can't help it. This article will help you to understand it better - Google Analytics Not Matching The Reporting From Your Ad Campaign? https://www.linkedin.com/pulse/google-analytics-matching-reporting-from-your-ad-campaign-jackson?utm_source=share&utm_medium=member_android&utm_campaign=share_via

Thanks a ton for these insights! Super helpful.

@Vikrant R Rao - A quick Q on this: What kind of ads are you running? Context: We're assessing a linkedIn ads campaign as well, but will be doing this for the first time for a CTA like request a demo.

Hey @Adarsh Srivastava. We are running full funnel ads. Split into 3 buckets - Cold audience (CTA - Learn More), warm retargeting (CTA - Learn More) and hot retargeting (CTA - Book a demo)

Thanks, @Vikrant R Rao. Really helpful. Could you share a few insights on: • How you define the buckets; warm vs hot? • How long do you run the ads for before drawing any insight on performance?

@Vikrant R Rao - how do you differentiate Warm & Hot audiences for retargeting?