s11s

Write consistently, make it creator profile and use the hashtags that you add in the profile

Keep putting content like carousels, polls and long form content

Put insightful comments on anything and everything that is getting better reach

Connect with people whoever you see

<@U02PDC4883V> <@U02PDC6B0HH> <@U031NB1ULBX>

Internal employee referral works quite well.

References and communities work pretty well.

A few of them sponsored my cohort. :wink:

More than any sites, treating recruiting like product.
When you can see it as a funnel with channels and conversion rates at each step along with goals - helps focus the team on whatever's broken/area of opportunity and has a knock on effect on speed.

An Employer Brand built on radical differentiation is the biggest moat. I know your Q is focused more on short-term strategy, but there’s no better day to start building your Employer Brand than today.

Radical Differentiation = don’t be everything for everyone

Here are some things we do:
• insane focus on employee well-being
• permanently remote, async, writing-heavy culture
• industry-first 2-week notice period
• started experimenting with 4-day work-week
• automated leave approvals w/o manager intervention
We are attracting talent purely on the basis of _how we work._ 

By doing this, we’re niching down as well - we’re telling the market we’re NOT for everyone, but Springworks is the perfect place for a certain part of that talent pool. Yes, that talent pool is smaller but it has a high degree of WANT to work with us.

Plus, it doesn’t hurt that this creates an in-built marketing engine. People have opinions on it - some hate it, most love it but everyone talks about it (lots of dark social referrals happening for us).  We get 1000s of inbound requests to join Springworks every month just because of this.

Expecting <@U02PDC4883V> <@U02VBNKU9T6> <@U02UD513N2H> to get the thread started.

Depends on the industry / solution one operates in. 

When I was at an HRTech place the shortlist was always
SHRM Annual
Indeed Interactive
ATD
HR Technology Conference
LinkedIn Talent Connect

However, given the focus on gender equality and diversity/inclusion in the US - I would also target whatever the top women's leadership and DEI conferences there may be

People Matters do a bunch of good events. 

Rohit this is a common event space for us as well. We can collaborate. 

Hey you can speak with Deep Shah
99307 51604

He is the master of writing good resumes

Hey <@U033RUXVCAY>  possible to get his email id please 

<mailto:deep.shah@thewiseidiot.in|deep.shah@thewiseidiot.in>

<https://docsend.com/view/ws44qggcrr324isi>

<https://www.profitwell.com/recur/boxed-out?utm_campaign=Retention%20Webinar%202022.02.16&amp;utm_medium=email&amp;_hsmi=204246118&amp;_hsenc=p2ANqtz-8zdTBG3p9zwn8jLNSXU6BwvWtXXyuwKySL1ge-UMKm6GSxO3wsCd5vthtkS_CuQOkykR2fPHTCgNmCF8MSFgsZjwC4Bw&amp;utm_content=204246118&amp;utm_source=hs_email&amp;wchannelid=6jyvmqz6zs&amp;wmediaid=qikbeyj7yd|https://www.profitwell.com/recur/boxed-out?utm_campaign=Retention%20Webinar%202022.02.[…]m_source=hs_email&amp;wchannelid=6jyvmqz6zs&amp;wmediaid=qikbeyj7yd>

Haven't yet but was planning on trying for branding aspect. Better CPMs than display but you can only expect them to work for top of funnel awareness and in combination with rest of display avenues.

Adding on this question. Has anyone run ads on TrueCaller? Have seen some SaaS companies do that and wanted to see how they do the targetting and what are the results.

Audio Ads works. You can do it directly. Also do Apple Search Ads

<@U02V5F2JFME>, TruCaller Ads work better for mobile apps in B2C. Was doing a deal with them at InMobi

Hopefully this helps. I created this for B2B SaaS: <https://docs.google.com/spreadsheets/d/1TtgwfG_IljEuxUfD5jIzQhKCTVoV06Bbtij9lsszpeE/edit?usp=sharing>

i have a feeling i have fucked up a little after seeing yours <@U02USELSBRT>

utm_source = how do you manage this for - upsell/monetize campaigns?

they all go from zendesk/webengage - no point saying zendesk/webengage right? i mapped source around the core objective of the campaigns

CE = customer engagement (for customer marketing activities)

and what you're saying is a very common error early marketing teams end up making

dont look too deep into the field values, it may differ from business to business..come up with your own possible universe of field values using this as a template

<https://docs.google.com/spreadsheets/d/1t0Dd4gVCiQFxeKQokvV0wjodrZPsh--RBhGz-WkHCF4/edit?usp=sharing>

i have only roughly defined source/medium

Sorry I didn't understand what UTM is, can someone help me?

<https://en.wikipedia.org/wiki/UTM_parameters>

Hi can anyone suggest some quality online HR groups or popular HR communities in GCC or specifically UAE?
also which HR journals or magazines are preferred by HRs in Dubai?

<@U02UU0TRM0F> I think we have solutions for personalized emails – personalized subject, first name, and even some elements on the body.

<@U030SDYNX7V> Product hunt does that, right?

<https://www.producthunt.com/topics/marketing>

Other people telling us how to do our jobs. That includes other marketers. :sob:

<@U031AUATXA4> Aah! Haha...everyone seems to be knowing how marketing works.

<@U02UP9U153N> it does but thats not the only thing it does. how many of you actually goto product hunt to find the next tool you want to add to your mar-tech stack? i feel the max delivery is still via search/referrals.

hehe - i claim to know how marketing works better than my marketing team :smile: guess what TOFU/BOFU were new to some people :stuck_out_tongue:

<@U031AUATXA4> i would agree i would probably stand in the bottom quarter in this group :)

<@U02UP9U153N> Email sending tool are lots but not a single pocket-friendly tool to get personalized data in bulk.

People still thinking that content marketing is simply writing a bunch of blog posts.

<@U02UP9U153N> in that sense even g2 would - but i havent found a tool which only focuses on discovery

i see g2 has somegthing called g2 assistant

I just found about <http://rocketreach.io|rocketreach.io>, has anyone here used them - what strategy do you use
1. Grab emails of the ideal persona and cold-email them?
2. Grab emails of the ideal persona and LinkedIn-InMail them?
3. Grab emails of the ideal persona - dump into facebook/linkedin audiece - target them + lookalike via ads?

monday morning blues. :slightly_smiling_face:

This is the place to beat those blues :smile:

After a long weekend, Mondays hit hard:smiling_face_with_tear:

after doing 7 assignments for 8yo - week feels longer than it is - <@U02PDC4883V> any pro tips?

You are now 2 days closer to Friday than you were when you started the assignments. That’s the only tip :smile:

i think the onus is on you to ask them, nobody knows who's going to quote them and where, so you have to ask if they're okay with that

Yup - please ask the relevant folks who are involved

for those who dont want - should i remove their content completely or leave it as anonymous?

^this is again something you can ask them how they want it

Suggest not to quote anyone *verbatim* without their consent.  The opinions shared here are originally meant to be consumed by group members. Anything that goes beyond this group should be with the original posters consent.

If someone is unwilling to provide their consent then you may paraphrase them. And ask them if it is alright. Generally, abstain from using their content if they're not comfortable with it.

<@U02V9QUDK1Q> <@U02PDC6B0HH> can i quote you?

yes, please do share on DM before quoting, Niranjan :pray::skin-tone-4:

All good questions and something I've seen many companies struggling with because these are mostly people/process issues and not tech issues.

Here are some pointers:
• Creative brief should consist of: platform (where), best performing creative sizes, one line adcopy, short CTA, target audience (who), past performing creatives and what worked well for that audience
• this is a tough one. designers are driven by making a slick creative and don't really get the "performance" part of the creatives. they neither invest a lot of time understanding what makes a good creative. what I have seen work well is to ensure i add what creatives worked well and why in the creative brief itself and not complicate life for my designers. just simple instructions they can follow. so things like: keep copy to under 75 characters and use a human in the illustration are given as part of creative brief
• this is a larger discussion with the product team. usually the way we separate it out is by having a folder on the main website for all the paid landing pages eg, <http://abc.com/lp/|abc.com/lp/> and keep the rest of the website separate which is built for organic traffic. on the matter of aligning on the positioning and messaging, this really has to come from good teamwork at the top. the content strategy should follow top down where the product marketing says that we need to call ourselves "customer engagement platform" and every copywriter downstream just follows it head down. these should also be part of the creative brief by default. secondly you can use <https://www.grammarly.com/business/styleguide?sid=AHSkYaYgh3wHE4JWlWgn|grammarly custom style guide> to enforce it across your org.

Image from iOS.jpg

*Here you go, I've started the thread for you! You can answer right here.*

Hey folks, I wanted to check if anyone has worked on Media Planning for the country - Chile. Was looking to speak with anyone who has done this for some insights.

At one point I was too deep into their ideologies after watching the original 'Wall Street' with Michael Douglas, who's character was partly based on Icahn. Him and the portrayal of Henry Kravitz of KKR in 'Barbarians at the Gate' were just phenomenal.

Don't see it as binary. Could you add more context to the question?

as a potential customer, dead against it cause imo cold calling is spam

as a b2b org, it has potential to be your biggest rev generator and can help break into new markets

I have worked on a frelancing project for a startup sharing similar setup. Customer Support was reporting to PMs. Their philosophy was it helped with roadmap and bug prioritisation and faster turn around time on issue raised.

was it a self-serve product <@U02UGB8DERY>?

In my current org, they report to the PM.

PM makes total sense, followed by support, followed by sales. Infact in some companies, support reports to product teams rather than sales/revenue teams.

At my company, an early stage SaaS startup- PMs do both customer success and customer support.

+1 to <@U02USELSBRT>
Our org initially had CS report into Sales but we recently pivoted to Product because most of the support queries were product usage / bug related and it would invariably lead to product being involved an increased ticket resolution SLA

This popped up on LinkedIN feed today. It's a hilarious take on how it would be to visit a B2B website in real life. Not gonna lie, it's pretty accurate :joy:

<https://www.linkedin.com/posts/tadavidson41_b2bmarketing-b2bsaas-demandgeneration-ugcPost-6901522241587081216-uMu4>

<@U02TTEFFU6B> my bad- Prosumer SaaS companies, low ticket size


<https://www.linkedin.com/posts/rohitsrivastav_its-never-product-led-growth-or-sales-led-activity-6861144552963739648-t2Dm>

Who has started to receive emails like "Metaverse to elevate your business?" :laughing:

Thread on ppc/performance agencies:
<https://s11s.slack.com/archives/C02PS0CGPU1/p1643892335559959>

You can check these guys out. The founding team is specialised in SaaS marketing - <https://www.tripledart.com/|https://www.tripledart.com/>

Hi Manish,

We work exclusively with B2B SaaS companies. I used to lead a marketing channel at HighRadius(fintech unicorn) before this so have a decent understanding the fintech space as well.

Would be happy to connect to see if this is a good fit.

Would highly recommend both TripleDart (<@U031NC9B67L>)and <@U0316K76612>

Thanks everyone!  <@U0340C82PQC> I'm biased but would be a easy call for you let's talk. 

Can’t go generic, key is to experiment with your ICP.  There is lot of material out there to help you concise your pitch.

Use sales intelligence tool like <http://Meetrecord.com|Meetrecord.com> or similar to know what yous SEs are doing.
Self learning is the way to go if you are doing sales yourself, if you have team then coach them one on one by listening to their calls.