s11s

best to put out the specific questions here, you might get answers

I'm setting up our Google ads. I don't know how to measure the conversion as it always says zero. However, at GA under Traffic acquisition it is displaying some numbers. I don't know where it is getting these numbers from.

In short, I want to know how to measure  and track conversions for my ads.

Can someone help me on that?

you would have to implement certain tracking snippets to track conversions - for each marketing platform you are looking at,

For now I kept as Page view. However, it is not showing up in the ads page <@U030SDYNX7V>

I'm assuming you have a list of companies that your team is reaching out to? Or does your team manually search for prospects?

Yes, we do have list of companies already in place. We research prospects company wise.

One way out is to build a seperate team (junior and interns) who's KRA is just finding the right contact basis ICP in the company and are incentivised basis that so sales can just focus on either discovery and demo.

Great question! Our team utilizes Demandbase to identify and priority outreach at the account/contact level. Sales intelligence cloud also provides you with all the contact information you need (so you won't need additional data enrichment tools). There's also a chrome extension widget that works well w/LI sales navigator.

<https://www.linkedin.com/in/edoardocariglia|https://www.linkedin.com/in/edoardocariglia> he is an ex gartner who runs a company called VOC. Complete enc to end consulting on analyst profiling, briefing and getting listed on gartner and IDc reports. Minimum time required  for any tangible results to show up is around 1 year. But he guides you on how to build a deck, how to speak with Ananlyst and how to build regular communications cadence.

image.png

you have good content but i feel your focus needs to be defined. for example, the most viewed videos I see cover 3 different topics: google ads, abm and email marketing. you need to pick one and go deep into it, so people trying to learn that skill know that you will post about them consistently and not keep jumping between topics.

another thing you can try is to experiment with different formats: short form videos, interview, teardowns, case studies, tutorials, hot takes, reaction videos etc. and see which formats work best for your audience. thats the only definitive way to tell what works.

with these 2 approaches alone: defining a focus and finding a format that works, you can 10x your current audience.

then you can do other optimizations like making better thumbnails and/or distribution strategies like cross-posting and collabs.

Thanks <@U02USELSBRT>, for such wonderful insights. As of now, my focus is on ABM and Marketing Leadership. 

Imagine me going and asking someone for an interview for a channel that has 130 subscribers. I thought to expand into other formats once I see some decent traffic that serves as a proof of acceptance.

dont let that stop you <@U03GDAXTSUD> - they can only say no - but then how would you know if you havent asked

That's a nice channel <@U03GDAXTSUD>. If you're going to niche down to ABM, I'd really love to learn more about
• ABM tools
• Associated tech stack
• Processes &amp; tactics
• Case studies
• Campaign teardown
Best if you could include some numbers in thumbnail &amp; title tags. Something like this "Generate $200K in pipe within 5 months with a $30K budget". I feel they're more clear &amp; definitive.

The video can either be a campaign teardown or using industry benchmarks

<@U02VAPDACUQ> here are some videos from my channel based on your interests:
ABM Tech: <https://youtu.be/yptVRmX81Ek|https://youtu.be/yptVRmX81Ek>
ABM case study: <https://youtu.be/18ZlAPHx6EU|https://youtu.be/18ZlAPHx6EU>
<https://youtu.be/_1WN3_fcnkk|https://youtu.be/_1WN3_fcnkk>
ABM process: <https://youtu.be/sovBNfeNa-o|https://youtu.be/sovBNfeNa-o>
<https://youtu.be/UvXc4xNxHuc|https://youtu.be/UvXc4xNxHuc>

Here is a playlist for ABX: <https://youtube.com/playlist?list=PLsEhqXntk6nWyBS2L1pP0aryQ68b8UMle|https://youtube.com/playlist?list=PLsEhqXntk6nWyBS2L1pP0aryQ68b8UMle>

Hope you will find these insightful.

Seema - DM- Resume.docx.pdf

Anyone (Tech company) sponsored/participated in Developer Summit in past ? - <https://developersummit.com/>
Want to get some feedback.

No, because they want to "restructure the organization".

<https://chat.whatsapp.com/BDxBlfCalGYKayqGvGJGFP>

Hey hey!

Any eCommerce experts here? I'm writing guest post (which will be published on Triple Whale Blog).

I'm writing about how to increase eCommerce conversion rates. So, if any strategies or tactics have worked well for you, I'd love to add you to the post.

Thank you!

Hello!

I’m writing an article for Zapier around Google Ads and need expert inputs.

Title - X Google Ads Mistakes That Can Cost You a Fortune.

I’m looking to connect with Google Ads experts who can share a few common yet overlooked Google Ads mistakes businesses make that drain their advertising $$

Hey Deb, I'd love to share my knowledge on this. Please DM :handshake::skin-tone-2-3:

I have 2 clients who previously had a similar issue in Meta Business Account.

I have connected with Meta Expert, but they did little to no help with the issue.

You should go ahead and create a new account.

1. Sending them relevant topics from industry (exclusive first party data generated insights too)
2. Engaging on social
3. Connecting them to other folks in network

<https://www.bain.com/insights/india-saas-report-2022/>

Their VP of product mentioned it won't be automatic. You have to manually execute them.

No one gives LinkedIn automation. If anyone gives, you will be banned in no time. 

LinkedIn doesn’t give out APIs for the same, any service is giving you the option is doing it illegally. 

<http://Reply.io|Reply.io> supports LI automation, safe AFAIK

Keep &lt;30 requests per day a hard limit across campaigns

Thanks, <@U02VAM808KV>  <@U03560PQ082> <@U03KCEWAEFQ>...wanted to get an idea, not doing it of course

<https://www.inc.com/suzanne-lucas/dear-sundar-pichai-here-is-how-you-lay-off-employees.html>

Yes, switch working days from 5 to 6. Heard it from an HR of an Edtech Company.

<@U033RUXVCAY> Already asked ChatGPT but it's not working.

When we talk about consolidation, it combines the entries - it gives me a sum. Instead, I'm looking to have all entries from all tabs in one tab.

Try <https://workspace.google.com/marketplace/app/merge_sheets/850686067510|this> Gsheet extension <@U03RNRABMT3>

Has anyone created a b2b referral program for ledd generation? I need some assistance

Get something like First Promoter and track it

Thanks for the suggestion Ahaan. We already have a subscription to FirstPromoter. I would like to know and discuss more on the strategy to make it successful.

_<https://www.extole.com/blog/4-key-funnel-metrics-from-400-referral-programs/>_

I had referred this when executing the affiliate program in my org

Screenshot 2023-01-25 at 10.34.45 PM.png

we had started with these as our baseline targets for each metric

Anyone works with d2c brands where you have a long term media tie up across print, outdoor, digital, TV, etc.

Nice! I'm thinking of going, last moment decision! :sweat_smile:

I have built a WhatsApp group with a couple of people whom I know are attending SaaStr APAC.

<https://chat.whatsapp.com/KuDJ96RR00LB2Zz6pdcZ9H>

Hoping to get the visa - booked the event tickets!

I had my booster shot on 27th May 2022 and my 180 days get completed on 17th Feb. Anyone facing the same issue?