s11s

There are couple of them buffer, later and now Semrush also have it.

Same here. Would love to join and learn from true mad men-esque creative folks out there :)

Cools.. I'm making a list. Will share here once I get some info.

Following (out of curiosity) my orgs product team was looking for one and never found any opportunity which was not expensive

Have you checked air.inc? I started with their free trial and it seems to be working fine. I am having a demo call with them and will update you.

<@U042RF98R2T> <@U043VP47G56> from Air.inc are in our community. Feel free to reach out to them.

i should have signed up from the PH link :confused:

SaaS Idea(Wonder if anyone has built this)- Telling me when to make a doc/video/image/gif inside a Remote Workspace Environment...?
_[Basically telling me when it is absolutely necessary to make that week's video memo/update at that moment]_

Folks, trust all good.

`Ask`

*Looking for inputs over a quick 15 minute conversation* from folks with experience working on/enabling/optimising sales-led motion.

`Context`

Conducting user research for a product solving for scheduling and ops related problem statement to fix leaky bucket &amp; optimise ops time post lead-gen.

Focus area of the research is biggest challenges/opportunities post lead generation for revenue ops.

Please give this post a :raised_hands:  if you can help and I will DM you. Thank you!

It hasn't been implemented as well.

You need to manually approve every single member who comes in, sub groups ( channel equivalent of slack) are just other whatsapp groups, if you are in the main group you can request invite for others.

The community group chat also shows up in the normal chat window like a typical group chat

So basically it was a typical Meta launch

It has scope I think they will nail it after a couple more iterations

<https://s11s.slack.com/archives/C02PS0CGPU1/p1668778064925149?thread_ts=1668777954.569149&amp;cid=C02PS0CGPU1|https://s11s.slack.com/archives/C02PS0CGPU1/p1668778064925149?thread_ts=1668777954.569149&amp;cid=C02PS0CGPU1>

A meta thing to say :laughing:

have built a telegram community - basically a channel to share information and enabled comments for members.

broad thoughts from top of my head. we can do a detailed discussion on it later

case a: if your budget is limited

• your strategy should focus more on keeping existing customers than gaining new ones, retention&gt; acquisition. think more customer marketing, customer events/luncheons
• your acquisition should be limited to upselling/cross-selling and referral campaigns.
case b: if you have a lot of budget

• this is the time to go all in on branding, as your competitors would all be slowing down their spends. best time to gain market share
• promote more top of funnel and PQLs than MQLs. think elongated free trials like 3 months to let people get used to using the product without paying for it.

I came across this thread which had some interesting insights. Have a look - <https://twitter.com/Patticus/status/1590407883019141120>

Super helpful <@U02USELSBRT>. Thank you for for the input!!

Some good crossover with the thread shared by <@U031F2R0LN4> too!

What’s your take on ad spends in such times? Some seem to be against it, while some think it can be a wise move considering most of our competitors are also pulling down their spends

<@U030N8RHURZ> You're welcome sir. Regarding ad spends, being "for" or "against" are both uninformed stance in my view. The real question is what are you spending for? Is it lead gen, is it branding, is it to increase consideration, is it to keep existing customers engaged? Ads don't have a mind of their own, they need a goal. Ads are simply the medium. A steroid of sorts.

I think this is the right time to double down on your content and I second <@U02USELSBRT>'s thoughts on putting more efforts on branding. That's because by the same time next year when a lot of these recession winds would have blown away, your brand/content will stand out because you created the right impressions. Also, a great time to speak to more customers on a one-to-one to see what they need help on.

Bitly is quite popular and does what you need on their premium plans

They are charging $29/month for custom domain

purely on price point basis - this is the cheapest i saw

Great, Thank you <@U030SDYNX7V> <@U02PDC6B0HH>!

Not sure about pricing but big fan of cuttly when it comes to url shortener

"s11s" agrees with yo <@U031BVBGHCK> <@U02PDC4883V> :smile:

<https://www.imagesbazaar.com/>
Tried them few years ago, they were great for indian images.

Try Pexels. Limited to certain niches but should work for tier 1 personas. Also most marketers and agencies picking up from pexels now so gotta be smart about picking images :blush:


Thank you all - i tried unsplash (Good but need more), pexels &amp; adobe stock (good but staged and not raw/natural), istock and images bazaar - will surely try

Hello Everyone, Any great resources to refer to while creating a customer onboarding process for B2B saas company ?

Hello Everyone!! Would love to stay connected on LinkedIn as well.
LinkedIn: <https://www.linkedin.com/in/mahak-saraf-03384448>

Anyone in this group used visual testing tools, such as <http://percy.io|percy.io> or <http://applitools.com|applitools.com>? If so, can we reach out directly to ask questions. We are spending lot of time with manual testing and I want to automate some of the test scenarios. Thanks in advance.

I wrote this Deb, fill in things about your organization etc.

*Social Media Marketer Job Description*

*&lt;Write about your company&gt;*

We are looking for energetic social media marketers who:

• Have deep knowledge of social media platforms
• Can publish regular posts on popular social media channels
• Don’t obsess over every word, but believe in posting and learning along the way
*Job description*

• *Content:* Write compelling content for Twitter, LinkedIn, and Instagram.
• *Calendar:* Create a schedule of posts across different social platforms for a month in advance.
• *Repurpose content:* Repurpose existing content on different social platforms. For example, break a blog into a Twitter thread or a LinkedIn post with key takeaways.
• *Design:* Adept at designing graphics suitable for different social platforms.
• *Community:* Engage with our followers, influencers, and audience members to build a community around SaaS marketing.

*Qualification*

• *Education:* You have a bachelor’s degree in marketing/literature/journalism or any related field.
• *Research:* You’re always looking for newer ideas, trends, hashtags, and viral post ideas.
• *Communication:* You have excellent verbal/written communication and interpersonal skills.
• *Growing an audience:* You have experience at growing and nurturing an audience in any social media platform (preferably Twitter/LinkedIn).
• *Analysis:* You’re curious about performance of different social media posts, the best times to post. Besides, you are always experimenting with new ideas/times etc.
• *Handle clients:* From time to time, you may be needed to handle social media accounts on behalf of clients


Looking to talk with people working/worked in B2B Partnerships...would be posting the insights based upon the rants and chats I have, here

You can checkout the courses by Aadil Bandukwala &amp; Ashwin Krishna.

Also depends on what exactly you are looking for in SaaS marketing

I think <https://www.indiehackers.com/> is a good place to know how people start with a basic idea before growing it. Everyday, people talk about what they tried, what worked for them, and their experiences.

Thank you so much guys for the support :slightly_smiling_face:

Hubspot Inbound Marketing is a good one for starters - <https://academy.hubspot.com/courses/inbound-marketing>

start following the companies like <http://vwo.com|vwo.com>, <http://freshworks.com|freshworks.com>, <http://chargebee.com|chargebee.com>

Are your bosses asking to lay her off or are you unsatisfied with her performance? 

there is a general ask to Optimize the team size - not a very strong ask. On a personal note - i am not happy with her performance and she has not shown any inclianation to show ownership. I have managed to get opportunities for her and she is not picking up on them. She has &gt;10 years of exp and my expectation is she needs to own things and not remain IC.

I am doubting myself if i communicated that well myself

Hey <@U030SDYNX7V> you will have few sleepless nights because of it, but in the long run this will be okay.

I know this is not the perfect answer to the question, but there is no other way to it too.

Why don’t you try a performance improvement plan with her before you take the call of firing her? 
Talk to her and understand if there are any challenges she is specifically facing? Are there any blockers etc that you can remove and help in anyway. 

This is assuming you haven’t had a chat about her performance yet. 

Actually, the moment you are in a PIP, people lose the urge to work because they know that they have fallen out of favor. It needs a miracle for a 180-degree shift from 'about to being let go' to 'staying back'.

I do think PIPs vary culture to culture. I’ve had successful PIPs in my experience. 

The benefit of doubt always goes to the team member. If you think you haven’t communicated your expectations clearly, you almost surely didn’t. So, give it another shot. Set your expectations very clearly (in an email) and give her the required time to prove. If it doesn’t work this time around, your decision is probably right.

Is it feasible for you to change the way you communicate/set expectations for xyz/ to what you would have liked it to be for a month to then see what the change in behavior is?

It's like a PIP but without it being explicitly so but you remove yourself as a variable and can make a more dispassionate decision either way while also satisfying the ask.

I didn't get it too...is there any other way to access it, please?

I didn't get it either // <@U02PDC4883V> :zipper_mouth_face:

Loved it. Thanks for sharing :raised_hands:

For people who didn't get it. Here you go: <https://shoutout.wix.com/so/4dOIfRsFu?languageTag=en|https://shoutout.wix.com/so/4dOIfRsFu?languageTag=en>

Dude your copywriting is only getting better with more experience. That's so rare to see

Thanks <@U031QKGPNRK> :yellow_heart::yellow_heart::yellow_heart:

Let's see if more people respond to this thread. If yes, why not!

Yes, do that pls....would be so cool to discuss things about the most lucrative revenue channel as per my preference

I think there are many dead channels in the s11s right now! we can use one of them

Please tag all partner marketing people in this thread. I'll crrate a channel and add all teh folks in there.

there's a channel created for <#C04CVSBP6PL|> Please join folks.

i will join the channel only if <@U02VDPB8CGH> participates :slightly_smiling_face:

his partner marketing playbook at VWO was something I can’t stop learnign from

<@U02VDPB8CGH> which playbook is this and why have I not seen this :thinking_face:

might not be a literal physical playbook :slightly_smiling_face: privileges of working with him is what I meant i guess

I know what you mean :slightly_smiling_face:

Hey thanks <@U031QKGPNRK> I'll join for sure :slightly_smiling_face:. <@U02U6FZRHRV> exact same that we're trying to implement now. Just that accountants are far more cautious than marketers :)

Does she prefers B2B marketing agency? I would need a content marketeer to drive the content strategies for my content team as well as 50% of the work schedule goes to writing too.

Hi <@U031JS3RF0V> can you connect them to me please?

Please connect and send resume at <mailto:hr@dronahq.com|hr@dronahq.com> - Reference S11

<@U031JS3RF0V> if she is still looking. pls ask her to connect or share her resume to <mailto:pritesh@sprinto.com|pritesh@sprinto.com>

Yes great product. I can introduce the team if you want. 

Awesome! I’m in touch with them already :slightly_smiling_face: Let me DM you.

We have a storylane story set up.

Our use case was to give a feel of the product/ walkthrough since we did not have a out of the box trail that folks could sign up for. Sometimes we use it for enablement for pushing out feature use cases within the team.

The analytics on how many screens they’ve seen etc is automatically sent to HS and the product is very easy to use but we have not seen much success with it. There are  folks coming through but it is pretty much marketers trying to understand the storylane prod. Might have gotten one demo from it.

Can send across the prod link if you want to take a look.

Got it, this is helpful, thanks <@U031YH4D36U> :slightly_smiling_face: We’re super inclined towards Storylane, their pricing is also quite good.

Like this -&gt; <https://www.thegist.ai/> ?

Nah, more like Standuply but more of a basic version.

<https://www.troopr.ai/check-ins|https://www.troopr.ai/check-ins>

<https://slack.com/apps/AF5NXPVPB-dixi-app?tab=more_info|https://slack.com/apps/AF5NXPVPB-dixi-app> 

LaBamba

Been using them for years 
Zafar +91 98440 60676

Ivy (I can DM her number if you're still looking for one)

<@U031NC9B67L> how's your experience with Remote been?

Screenshot_2022-12-01-15-36-15-59_6012fa4d4ddec268fc5c7112cbb265e7.jpg

I wanted to invite a founder to this community, what’s the best way?

send them to <https://www.s11s.club/|s11s.club>

Unless you can get into Appsumo Select
<https://appsumo.com/select/|https://appsumo.com/select/>

Hi <@U030N8RHURZ> AppSumo has been okayish for us. You need to be super vigilant about their terms and conditions. PitchGround guys are more friendly, but you need to be cautious about the quality of content they produce on your behalf. Let me know if you need more details, happy to chat. I have worked with both AppSumo and PitchGround - both are well-organized mafias in my opinion :joy:

I am a heavy Appsumo user. Literally bought 20+ prods from there. Well, I love it.

• nail down the positioning
• number of experiments (to build a repeatable lead gen engine)
• qualified lead growth rate

100% agreed with <@U02USELSBRT>.
At seed stage the number one goal is to test channels to discover one channel with potential and get that working repeatably/predictably.

Keep in mind that funding rounds last 18-24 months so depending on when that round was raised, subtract those many months from this target - that's how long the marketer has to figure this out.

Hire accordingly.

Set OKRs and work towards achieving them as per business goal

Great. Thanks <@U02USELSBRT>, <@U032MN1BESJ>, and <@U02V979LY03>.

Are there any key traits that they should be looking for in the marketer?

Basically, for startup marketing which is 0 to 1, you need someone with no baggage i.e. who says we should only do organic or only do email marketing because they have seen it working at their last job. You need someone who can unlearn what they think works and experiment all their assumptions again, and has a fair bit of skill in different channels, a strong generalist, find someone who has done it before.

Another trait to look for is how they make decisions. Do they find out the "truth" from how competitors are doing it or are they willing to go the extra mile and really find the truth about the marketing/positioning from primary user research. If you get stuck with a non-original thinker, you would get stuck with someone who looks upto your competition to build their strategy. Not ideal for a first hire.

Lastly, healthy impatience in whatever they do. When time and money is limited, you can't sit on your chair waiting to get answers, you should be proactive and impatient in seeking insights. Underrated skill.

This is very helpful <@U02USELSBRT>. Thanks a lot.

What kind of branding you mean? Interior?

Hey Stella, yes. Mostly basic like logo placement etc

If you are in HSR you can talk to PrintQ.