📣
Exciting New Product Announcement Ahead! <!here>
🌟 Introducing
RudderStack Profiles, in collaboration with
Snowflake! ❄️🚀
This week, we are thrilled to announce RudderStack Profiles, empowering data teams to effortlessly build customer 360 profiles directly in the data warehouse. Say goodbye 👋 to spending months navigating complex data manipulation or relying on limited SaaS tools. With Profiles, you can swiftly create a holistic view of your customers, enhancing the return on investment (ROI) of your data warehouse.
💡 Key Features of RudderStack Profiles:
1️⃣
Identity stitching: Profiles automatically generates a fully transparent and configurable identity graph in the warehouse.
2️⃣
User features: Profiles streamlines user feature development. Write simple metrics definitions without worrying about SQL dependencies or managing multiple models.
3️⃣
Customer 360 tables: Profiles layers user features onto the identity graph to produce a customer 360 table.
🚀 To learn more about Profiles, check out the official announcement
here and the docs overview
here.