We've currently configured Rudderstack to sent events to our Facebook Pixel using cloud mode, for retargeting purposes. Are there any downsides to doing this using cloud mode vs. device mode? My speculation is that device mode would allow Facebook to identify a higher percent of users because they could directly attach a cookie to the user, but curious if anyone has tried out both modes. These are for un-identified users (aka. we have no first-party email data..etc. on them) that come in at the very top of our funnel.

Hey George, cross posting this in #support so it gets more visibility.

Thanks Sara!