Identity resolution is one of the biggest barriers to generating value from customer data. The technical challenges behind unifying all user activity in one comprehensive profile are non-trivial even in basic cases. If your user journey includes multiple devices, and you want to include data from different SaaS systems in your user profiles, the task can seem insurmountable. That’s why RudderStack has always included an identity resolution feature, and it’s why we’re building our Profiles product (currently in beta). We want to make identity stitching as easy as editing a config file.

Learn how we optimized our identity stitching algorithm to meet the product requirements for Profiles while maintaining performance... (read more on the blog post)