So I was able to get google ads Enhanced Conversions running via the docs guide, but its unclear if im supposed to pass all these values in myself: https://www.rudderstack.com/docs/destinations/streaming-destinations/google-adwords-enhanced-conversions/#supported-mappings Particularly it seems important to pass in the gclid so that google can match this even up with the actual click or does this happen automatically? the only thing im passing right now is the orderId which says is required.

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@creamy-memory-38472 You need to pass these values yourself while capturing the events at the source. If these parameters are available in the payload then they will be mapped to related properties in your destination. I noticed in your workspace that track call has been failing because “orderId” was not present in the payload. It’s a mandatory field. You can retrieve the value of “gclid” from the URL query parameters.

@quiet-wolf-72320 query param… understood! And just want to confirm that the track event name should match the conversion name which is slightly different than the non enhanced conversion where the track event name is some uuid like “conversion id”. For example “Sign Up” vs “WIWUNFO”

And just want to confirm that the track event name should match the conversion name which is slightly different than the non enhanced conversion where the track event name is some uuid like “conversion id”. For example “Sign Up” vs “WIWUNFO”

if you have a conversion named “Sign Up” in your Google Ads account, you should use the same track event name.

Follow up, I noticed that when navigating my site the clid falls off dude to the way the nuxt 3 router is working. I can obviously write in logic to preserve it but curious if this is best practice rather than doing something like saving it as a cookie etc or in local storage.

The choice between these options depends on factors such as the level of control you have over your website, the desired user experience, privacy considerations, and the specific requirements of your tracking and attribution setup.

If i store the gclid under an identify call, say user make account, leaves, comes back later by typing in url and then converts. is there a way to get the identify call parameters before calling the event?

The

identify

call itself does not store the

gclid

parameter. To access the

gclid

value stored during the user’s initial visit, you would need to capture it and persist it in a manner that allows you to retrieve it later. A few options are cookies, local storage, and Server-side storage