### Answer No, you're not permanently blocked. If your SMS campaign application is rejected, you can resubmit after addressing the rejection reason. [(1) ]() What to do next: 1. Check the rejection reason – You should have received an email notification explaining why it was rejected. 2. Common rejection reasons include: - Campaign application didn't provide detailed information on the use case and sample messages - Opt-in workflow wasn't explained clearly - Business profile or brand wasn't approved due to missing or incorrect business information 3. Resubmit your application – If your business profile and brand were already approved, you can reuse those approvals and create a new SMS campaign application. 4. To create a new campaign: Delete the SMS capability on the number (this won't delete your approved business profile, brand, or campaign—those can still be reused) , then create a new SMS application with a new campaign while reusing the business profile and brand. Note: The application fee is non-refundable since it covers the telephony provider's manual review process, regardless of outcome. For more details on common rejection reasons, you can refer to [Twilio's A2P 10DLC documentation]() .

​ To learn more, see the sources I considered: [[1] Send & receive SMS](https://docs.retellai.com/deploy/enable-sms) ​

Feel free to tag @AI Evy with additional questions. I also appreciate feedback, it helps me improve.

### Answer To submit a new SMS campaign application, go to your phone number settings in the Retell dashboard and click on "Setup SMS Function" under Advanced Add-Ons. [(1) ]() From there, you'll go through the SMS campaign application process where you fill out your use case and sample messages. Important note: The "Advanced Add-Ons" section only appears for Retell Twilio numbers (numbers purchased directly through Retell) . [(2) ]() If you're using custom telephony or numbers imported via SIP trunking, you won't see this option—SMS capabilities are only available for Retell Twilio numbers and your own Twilio numbers with SMS already enabled. [(1) ]()

​ To learn more, see the sources I considered: [[1] Send & receive SMS](https://docs.retellai.com/deploy/enable-sms) [[2] Business Profile Approval for SMS Campaign Submission](https://discord.com/channels/1186424376300679209/1397608648657604658) ​

Feel free to tag @AI Evy with additional questions. I also appreciate feedback, it helps me improve.

### Answer Your rejection is specifically about the *Call to Action (CTA) * and campaign description. Here's how to fix these issues: For the Campaign Description: - Provide detailed information on your use case and sample messages [(1) ]() - Be honest and provide answers that match your intended use case For the Call to Action (CTA) / Opt-in Workflow: You need to clearly explain how users consent to receive SMS. Your submission must include: [(2) ]() - A description of how users opt in (e.g., visiting your website and checking a box agreeing to receive SMS) - A sample opt-in message - Proper disclosure language on your website form stating users are agreeing to receive messages and can opt out Sample Message Requirements: - Identify the end user - Identify yourself and your business - Explain what the text message is about - Include opt-out language (e.g., "Reply STOP to opt out") - Include a website link if applicable To resubmit: Delete the SMS capability on the number (your approved business profile and brand will remain intact) , then create a new SMS application with a corrected campaign. [(1) ]() For a detailed walkthrough, check out the [A2P Setup guide video]() . [(2) ]()

Feel free to tag @AI Evy with additional questions. I also appreciate feedback, it helps me improve.

​ To learn more, see the sources I considered: [[1] Send & receive SMS](https://docs.retellai.com/deploy/enable-sms) [[2] A2P Setup ultra guide | Enable SMS for Your Retell Agent]() ​

### Answer Here are the questions to help you complete each field correctly: 1. Application Name - What internal name do you want to use to identify this SMS campaign? (This is for your own reference—e.g., "Appointment Reminders" or "Customer Follow-ups") [(1) ]() *2. Use Case (dropdown) * - What is the primary purpose of your SMS messages? Options typically include: 2FA, Customer Support, Delivering Notifications, Marketing, Polling and Voting, etc. - Will you ever send promotional content, offers, or reactivation messages? If yes, "Marketing" may be the better choice for flexibility. 3. Description for the use of SMS - What specific types of messages will you send? (e.g., appointment confirmations, reminders, promotional offers) - Who are the recipients? (e.g., existing customers, new leads who opted in) - What is the business context? (e.g., "We send appointment confirmations and reminders to customers who book through our website") 4. Sample Messages For each sample, answer: - Who is the recipient? (e.g., "Hi [Name]") - Who is sending it? (your name and business name) - What is the message about? - Does it include opt-out language? (e.g., "Reply STOP to unsubscribe") [(2) ]() - Does it include a relevant link if applicable? 5. How do end-users consent to receive messages? - Where do users provide consent? (e.g., website form, during a phone call) - What checkbox or disclosure language do they agree to? - Does your website form include a privacy policy and terms link? [(1) ]() - Can you provide a screenshot or URL of your opt-in flow? Answer these and I can help you draft compliant responses for your resubmission.

​ To learn more, see the sources I considered: [[1] A2P Setup ultra guide | Enable SMS for Your Retell Agent]() [[2] Help！I don't know how to set up the SMS campaign correctly](https://discord.com/channels/1186424376300679209/1402112581459644446) ​

Feel free to tag @AI Evy with additional questions. I also appreciate feedback, it helps me improve.

### Answer I can't provide you with exact copy-paste text for your specific business since I don't know your business details. However, I can share the key components and structure that get approved based on the documentation: Application Name: Use something descriptive for your internal reference—e.g., "Appointment Reminders" or "Customer Follow-ups" [(1) ]() Use Case: Select the option that matches your actual use. "Marketing" provides flexibility if you'll ever send promotional content alongside transactional messages. Description Example Structure: Include what types of messages you'll send, to whom, and why. Example: "This campaign is for appointment information. We plan on sending confirmation reminders to customers. They may also receive promotional and notification SMS from us." Sample Message Requirements: Every message must include: [(1) ]() [(2) ]() - End user identification (e.g., "Hi Jenny") - Your name and business identification - Purpose of the message - Opt-out language (e.g., "Reply STOP to unsubscribe") — this is mandatory [(2) ]() - A website link if applicable End User Consent: Explain clearly how users opted in. Include: [(1) ]() - How users went to your website and selected a checkbox agreeing to receive SMS - A sample opt-in message they receive after opting in - Your website form must have disclosure language stating users agree to receive messages, from whom, and how to opt out - Include a privacy policy and terms link on your form Critical tip: Make sure your actual traffic matches your sample messages—if it doesn't, your number may be susp

ended. [(3) ]() I need your business details (business name, what service you provide, how customers sign up) to help draft specific compliant text for your submission.

​ To learn more, see the sources I considered: [[1] A2P Setup ultra guide | Enable SMS for Your Retell Agent]() [[2] Help！I don't know how to set up the SMS campaign correctly](https://discord.com/channels/1186424376300679209/1402112581459644446) [[3] Send & receive SMS](https://docs.retellai.com/deploy/enable-sms) ​

Feel free to tag @AI Evy with additional questions. I also appreciate feedback, it helps me improve.