### Answer
I don't have specific guidance from Retell AI documentation on whether clients should use their own Cal.com/Zapier accounts or whether you (as a builder/agency) should use yours. This is more of a business/operational decision rather than a technical requirement.
From a technical standpoint, the integrations require:
- **Cal.com**: An API key from Cal.com (found in Settings → Developer → API Keys) and an Event Type ID [(1) ](
) [(2) ](
)
- **Zapier**: An API key from your Retell AI dashboard under Settings > API Keys [(3) ](
)
The accounts used will determine whose calendars get booked and whose workflows get triggered, so consider:
- Who manages the calendar/availability?
- Who needs access to booking data?
- Who handles the automation workflows?
Would you like a general answer on best practices for agency vs. client account ownership?