### Answer A CTA (Call to Action) rejection typically means the carriers couldn't verify how users opt-in to receive your SMS messages. Here's what you need to fix: ## Website Disclosure Requirements Your website form must have proper disclosure language that clearly states users are agreeing to receive messages. [(1) ]() The form should include: - A checkbox that users must select to agree to receive text messages - Clear language stating what they can expect to receive and from whom - A way to opt out - Links to your privacy policy and terms of conditions Example disclosure language: Users should be "agreeing to receiving marketing text messages from [your business] at the phone number that they have provided, and of course, they can always opt out." ## End User Consent Section When filling out the end user consent portion, you must explain clearly how users opted in or chose to receive these messages. [(1) ]() [(2) ]() Include: - A description of how users went to your website and selected a checkbox agreeing to receive text messages [(1) ]() - A sample opt-in message that users will receive once they have opted in ## Important Whatever website you add in your application must have a form with this disclosure visible and verifiable by the carriers. If your website doesn't currently have this opt-in mechanism, you'll need to add it before resubmitting. Since your business profile and brand may already be approved, you can reuse those and create a new SMS campaign application with the corrected CTA information. [(2) ]()

​ To learn more, see the sources I considered: [[1] A2P Setup ultra guide | Enable SMS for Your Retell Agent]() [[2] Sms campaign is not approved](https://community.retellai.com/t/sms-campaign-is-not-approved/493) ​

Feel free to tag @AI Evy with additional questions. I also appreciate feedback, it helps me improve.