What's the better name for a sourdough business?

Neither explain the business

De Krachtz fun de Sourdough

Almost every single business name doesn't explain the business... Apple doesn't sell fruit so I think my options are a lot closer to the product than they are 😂😂 It's my wife selling challah lol just need a catchy name.

Ferment and Fargessen I think is more clever but also a little ick-er and less likely to compel me to buy an edible thing. You're trying to appeal to people who like to eat sourdough, not people interested in baking it.

Agree with @steep-dog-55906 but also Balabusta Bakes makes me think of heimish foods. Sourdough brings to mind other vibes - either boutique/artisan or health. If that's the vibe you're going for then what about things like: Crust & Crumb Wholesome Grains Artisan Crust Wholesome Hearth Handcrafted Harvest Sourdough & Soul (fair warning these might exist 🙂 I used chat gpt)

It's a pretty low impact decision but I appreciate everyone's thoughts. Here was the final decision!

No way you would ever let your clients buy this.

Lolol I assume you are joking 😛

😂 I was.

Fwiw (though I'm sure you've done your research), sourdough challahs are being sold for $20 in Brooklyn/5 towns