Hi all! I'm in the interview process for a Lead Content Marketer role, and was invited to a final round interview where I'll present the take-home exercise the hiring manager assigned (and has already reviewed.) Anyone have tips for knocking take-home exercise presentations out of the park? (The format for this one was a few slides where I wrote a mini blog post for them, and laid out my thinking for why I'd tackle this particular topic for their blog.)

Hi Jennifer! I don't have advice for you (because I'm in the same boat, and would love to follow this conversation selfishly for myself too). I just want to say good luck, and I hope you get the job!

I've had to do this for my two most recent jobs. I focused almost 0 on the formatting of the presentation and put all my energy into discussing my ideas and process (they normally tell you only to spend a few hours on the project, so I did). The hiring managers had already seen my portfolio and past work at that point, so my goal was to really showcase how I think about content strategy as a whole (kind of regardless of the assignment) and how passionate I am about it—as that's what they likely want from a lead role. So I talked about my process for writing the blog itself, but also kw research, likely customer pain points/jobs to be done we need to cover, how I might do research or find collaborators, other blog ideas I had when doing the exercise, distribution tactics for the blog/who might promote it, ways it could be reformatted, etc. That let them see I was a holistic thinker and not just a good blog writer.

That's super helpful, @glamorous-wall-41322! Thanks for your input.

No problem!