Anybody have examples of B2B companies trying too ...
# content-b2b
h
Anybody have examples of B2B companies trying too hard to be conversational/funny but absolutely failing or just looking dumb? Feel free to send it in DMs 😄 just want examples for an internal doc we won't be publishing anything
k
lol I’ll DM you some of the cringiest videos we’ve been sent as examples for what NOT to do
would you also want to see some examples of what comedy done right looks like? lol
h
Yes please @kind-egg-93038!
k

https://www.youtube.com/watch?v=vd1r9ZN26R8

this one’s hit 1M+ views on LinkedIn alone alll through organic sharing
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Goldcast 3 Video Series: https://vimeo.com/691165410

https://www.youtube.com/watch?v=mzPkq7SmHW8

https://www.youtube.com/watch?v=AaKODifR__M

https://www.youtube.com/watch?v=sJTN0g4Bx0I

webflow blasted this one everywhere—what really worked was the 15 second clip they used as a re-targeted paid ad

https://www.youtube.com/watch?v=lsd-bXg3N_c

20% increase in website conversion when User Interviews made this their homepage video (+record breaking web traffic day/revenue month from launching this campaign)
There’s 3 more videos in this series that haven’t launched yet, but first two are a good example of how comedy can/does work, even if the main brand message takes a more serious/heartwarming approach: Emotional Brand Video —

https://www.youtube.com/watch?v=M7bAllfcEXo

Comedic Brand Video —

https://www.youtube.com/watch?v=8lfowv9scJo

d
Awesome examples here 😄. @kind-egg-93038 can you share the bad ones with me as well? 👀
k
thanks! Feel free to check out more at https://www.epiqmedia.com/commercial
and lol absolutely @dazzling-artist-1022
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f
@kind-egg-93038 these examples are amazing 😂 Would you be so kind to share the bad ones with me too? Thanks
e
Same here @kind-egg-93038 have to get a view on the bad ones ... The ones you shared were hilarious 😂
b
ditto on the bad ones plz! @kind-egg-93038
k
lol gladly