this is an excellent read. "Instead of evaluating your content (really, all of your marketing efforts) by MQLs, evaluate it by revenue. I was able to dump time, effort, and money into content creation for one main reason: the quality of content we created positioned us as the go-to experts in the industry. And that positioning resulted in a happy side-effect: increased revenue".
https://shft.agency/2022/05/01/reclaiming-the-true-purpose-of-content/