I liked this insight into Figma's early content marketing strategy - https://review.firstround.com/the-5-phases-of-figmas-community-led-growth-from-stealth-to-enterprise

great call out @miniature-potato-97071. i enjoyed this newsletter/article as well… when I worked with Pivotal many years ago, we also found that content that did extremely well on Medium was more technical/niche in nature. i suspect because it was differentiated and because as readers came to expect that type of unique content from us, they returned and it compounded

I had a similar experience at ironSource - grew our Medium exponentially with very niche content about the business of gaming, game design, game development etc. No other company in our space was doing it and it really strengthened our position in the industry.