Hi all, can I get some feedback on my Linkedin profile? Here it is: https://www.linkedin.com/in/conorthomaswalsh/ It's a work in progress, as I pivot from ghostwriting back to regular content writing and management roles. So, any feedback would be hugely appreciated! And don't worry - I have a thick skin, so please don't feel like you need to hold back. 😉 Thanks in advance!

Quick q: What's your niche?

Hey there @proud-area-36443 👋 I only have two recommendations for your profile: • Shorten the “About” section — this is a lot of content and I had to force myself not to skim. I would suggest sticking to the business-related bullets and testimonials only, and making each bullet shorter as well. • If you’re able, I would attach samples of work directly to the role they apply to, as well as the ones you have in the “Featured” section. Other than that, I think it looks great!

Thank you! @acceptable-jackal-19307 I'm figuring that out right now, beyond just "technology" - I've written about a lot of B2C content on data privacy, cybersec, consumer software, etc. and B2B content on enterprise software, web dev, and more. Trying to find the shortest way to convey all this before I niche down further. Great advice @strong-vegetable-22635 - I'll implement shortly. 🙂

Hey @proud-area-36443, Just a couple of things. First, your tagline is prime real estate for potential clients who may be searching for a writer. It should contain your keywords. So, besides “content writer & manager” I’d specify an industry. Ex: “B2B SaaS content writer & Manager | technology | Ghostwriter” Having “Helping businesses boost profits and growth through engaging content” does nothing to help you get found on LinkedIn. It just robs you of that valuable real estate. Also, your about section is all about you. When a potential client reads this, the first thing they want to see is how you will solve their problem. I like to use the following formula for the first sentence or two: state the pain point>offer a solution>say why I’m the person to provide the solution. Only after that’s been stated, do I talk about my qualifications. From what I’ve heard, LinkedIn has a magic number of 500 connections where their algorithm kicks in and you actually show up in people’s feeds. I’d do whatever you can to reach that point. Also, get active. One post in the last year isn’t going to get you in front of your target audience. Hope this helps.