I’m managing a young demand gen marketer who is working to get better at content creation. Does anyone have a favorite starter resource for how to write in a way that adds value and is impactful?

sooo many of the articles from the Superpath round-up list would be helpful, but in particular this one: https://mkt1.substack.com/p/high-impact-content

I have a similar situation, and just sent that article along. Great recommendation, Jenna.

The Animalz blog, perhaps? A lot of their content is so good!

I really like this classic article: https://copyhackers.com/2014/07/long-pages/