I've been thinking a lot about this post from @loud-smartphone-1871 since yesterday. Zero-click content is great for consumers, not so great for marketers. But the market is what it is. You mould yourself. https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/

Zero-click content saves users time and energy. That's amazing. But, from marketers' point of view, the reward is not amazing. In my opinion, algorithms should reward such content by either giving higher positions to other content of the same creator/website that drive more traffic or simply pay for it.