Saw an earlier post with Notion talking about their influencer marketing efforts. Interested to hear how others approach this (if at all)? What kind of agencies/tech do you use? Or how do you approach influencers? And how has it been working for you?

In my current role at we've slowly been building our influencer marketing program and it was definitely a good idea to start small. At a high level, here are the steps we followed: • Define the type of influencer we're looking for (their values, characteristics of their audience, etc.) • Research, grade, and vet influencers via an interview process to confirm there's alignment with the brand and they feel a resonance with our mission. • Commit to a defined content series and try multiple mediums (i.e. TikTok video, IG story, IG reel). Align this to a content or product launch (this is key). I think we've had some early top of funnel success (ie traffic + ebook downloads) because the story the influencer was telling was continued when they got to our social handles/website. We always had a clear CTA and trackable links. • Learning: better (for my current company) as a brand awareness play vs. direct lead gen. This might be different with lower cost e-commerce products. But we sell high-end education products. Be ready to invest at least 6-10k for a good influencer + a 6-8 week campaign. It's $$$, and some influencers have a much more engaged audience than others. Look for engagement as a key factor when you're vetting them.