What beginner courses and training do you recommend for someone looking to get into Digital Marketing? Secondly, what areas do you think are growing - email, video, PPC, etc.? I'm trying to help someone who wants to get into the field and I want to set them up with the basics and a foundation to get started.

CXL all the way!

if they have family or friends with small businesses/nonprofits, i recommend learning PPC by doing! (ya know....with ad spend caps)

Some good (and super affordable) ones here: https://www.knowtheterrain.io/all-courses

@jolly-energy-77064 I had thought about that! Good to hear from others!

springboard courses comes with 1:1 mentoring: https://www.springboard.com/courses/digital-marketing-professional-certificate/

Hi @full-accountant-75920 I can't think of courses to recommend but books, blogs and podcasts have been my best source of knowledge for learning new things and staying updated with digital product marketing. 1] Here are some books I can recommend on digital marketing- 1. Full Funnel Marketing, by Matt Heinz 2. B2B Digital Marketing Strategy, by Simon Hall 3. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, by Scott Brinker I work at Content Beta and my founder, Rish, hosts podcasts with thought-leaders and experts of the industry discussing how to strategize, scale and grow with product marketing and customer education, especially using videos. You might find something helpful on a podcast. The Product Marketing Show: https://open.spotify.com/show/1Jd9kHXoFWrnZ4VPGqng9D 2] For areas that a growing currently, I feel nothing works as much videos do in today's time. And I am saying this after having worked with 80+ B2B software companies to create engaging product marketing videos to successfully generate more MQLs and signups at Content Beta. In fact here is a blog I recently wrote about 10 Useful Marketing Resources to Boost Your SaaS Business that might prove helpful to you: https://www.contentbeta.com/10-useful-marketing-resources-to-boost-your-saas-business/

HubSpot.