Our brains filter out the less important information and focus on the most relevant one. It makes quick decisions, by comparing what we know by what we learn. Read what I wrote and let me know, if you have been a victim of any of these bias? Link: https://medium.com/@khurramkhalidiqbal/common-biases-of-product-managers-and-how-to-overcome-them-1fc321e6ccc2 Would be great if you all could give a follow on my medium as well to get more of such content! ☺️