https://startedwithatweet.substack.com/p/notes-on-privacy-extremism https://blogs.harvard.edu/vrm/2019/09/03/on-privacy-fundamentalism/ I think the distinction between ad tech and advertising in general is important. ad tech gives advertising a bad name. Plus from the little I do know, it really does seem like getting rid of most of today's ad tech wouldn't necessarily harm competition that much, if other advertising solutions without all the data sharing were built to replace them. See https://simonowens.substack.com/p/its-time-for-the-media-to-embrace and https://www.amediaoperator.com/newsletter/why-i-ultimately-soured-on-programmatic/ (paywalled). Even in my own limited experience in the newsletter space, advertising middlemen just don't really work that well--it's just too easy for participants to commit fraud/send a bunch of low-quality traffic. "market for lemons" I don't think "let's just do first party/native ads" is a new suggestion; I'd like to see what's been written about that already.